Mightier is a company out of Boston, MA that sells a biofeedback-based video gaming product that helps children regulate their emotions. They were looking to increase customer retention by developing a content and communications delivery system in their parent app.
The original plan was to create a content stream within the app. Over the course of the project, we realized that developing a new feature, migrating web content, and training staff to create content within a new system wouldn't be time or cost-efficient.
Mightier was already supporting a web-based resources library, but it didn't display current content and needed a design overhaul. By redesigning the current website's resource page into a blog/resource center combo and embedding within the parent app, we saved time and money. This allowed for future testing of customer acquisition impact as well.
As a result of the redesign, we saw engagement increase and a decreased bounce rate.
With the current structure of their parent app, there was no clear way to send updates or communicate with parents. Parents often missed posts on facebook, and they wanted a dedicated place to share important information.
• 100% remote work
• Competitive analysis
• Generative research
• Mid-fi prototypes
• Usability testing
• High-fi prototypes