Knowing that smells and emotions are stored together as memories in the brain, we went through her natural scent combinations and paired the offerings with many of her vivid Oregon experiences, naming each recipe for a popular locale around the state.
Residents and visitors will be able to celebrate their own Oregon memories each time they use the products and simultaneously be reminded that they are supporting a local, woman-owned, small business.
The owner was born in the 1950s here in Portland, Oregon and has never wanted to live anywhere else. The font I chose and images I drew were inspired by
vintage national park posters, much like ones the owner would have seen on her childhood trips.
I opted for a stark color palette of black, white and cobalt blue to allow the locations themselves grab all the glory, to give a nod to old-school blue medicine bottles, and to cause the brand to stand out from other natural toiletries competitors' earthy color palettes.
Popping these unisex bad
boys people on some plain black, white and blue containers will be the perfect mid-mod gender-neutral decor.
My first iteration of a product label was a traditional spa vibe, with extremely classy fonts, but it felt over-done, gendered, and not meaningful enough to represent this business.
The owner of Beautiful Day Co. came to me with some established toiletry products and a solid company name, but was struggling to create an identity for her business.
As we talked through her inspirations and business mission, I was struck repeatedly by her desire to express a love for the beauty of her life experiences. Most notably, through incorporating her maiden name, Day, into her company name, her intention was to honor her parents and her upbringing in Oregon.
I designed a simple logo comprised of the state outline and a font with a mid-century twist to invite her customers into her story with their first glance.
